More frequently than ever, consumers are utilizing apps for news, food, information, social networking and more. Of course, the cloud forms the core of the app economy and small to medium businesses need service providers that support their financial needs and requirements.

In his article, “Bringing Apps and Start-ups Together,” Prabhakar Jayakumar writes that 90% of all data used over the last two years was created using an optimized data management tool. For digitization to progress, modern app development requires efficient data management and processing. The app must engage users and generate content, “and then process the data generated to garner insights, which can enhance the performance of the app or brand,” writes Jayakumar. He adds that this is where cloud service providers can be of great help, in setting up databases to be quick and fail-proof.

In short, Jayakumar sees service providers can help SMBs deploy applications quickly and cost-effectively: “Less coding, limitless scalability, exceedingly fast deployments, and fool-proof security are the pillars of tomorrow’s app economy, powered by the cloud.”

Read Jayakumar’s entire article and contact us for cloud migration support.

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Just as every person’s fitness goals are different, so too are the individual paths to achieving those goals. But when it comes to creating customized experiences for its 4+ million members across the U.S., 24 Hour Fitness realized there was only one sure path to success: Microsoft Dynamics 365. In the crowded wellness industry, 24 Hour Fitness distinguishes itself through both its innovative approach to fitness and its personalized approach to member service. Today, the company is applying data analytics to member marketing by connecting Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize marketing messages to millions of members at its 400+ health clubs. Watch this video to see how 24 Hour Fitness is connecting marketing and sales data to reach people in exciting new ways, attract record numbers of members, and ultimately help more people attain their fitness goals.

Why would a sports fan or music fan choose to attend a live event rather than watch the game from home or listen to their favorite band on headphones? For AEG, a global entertainment company that owns and operates 100+ facilities across four continents as well as produces concerts, festival, and special events, the answer is simple: it’s the experience. More to the point, it’s the whole experience—not just the event itself, but also everything else surrounding it, from ticket purchases and event access to the pomp and circumstance during the event, all for the express purpose of delivering a more visceral and unforgettable experience for fans. To achieve all of these things—as well as simplify the business side of producing and hosting a larger-than-life event—AEG relies on Office 365, Microsoft Teams, Power BI, and Azure cloud to analyze and share massive amounts of data across its diverse business units, and utilizes Surface devices and the new Surface Hub to enable employees to meaningfully interact with this data. Watch this lively video to see how Microsoft technology is helping AEG not only deliver singular experiences to fans, but also redefine the business of entertainment in the digital age.

Sustainable energy and digital transformation can combine to provide new avenues to success and increase convenience for people in isolated areas. This is especially true in places without a modern electrical infrastructure where residents rely on labor-intensive tasks. Innovative solutions can help them automate simple tasks, often making the difference between mere survival and prosperity. In many parts of Africa, for example, farmers lack access to running water. Instead they rely on wells to sustain their families, water their crops, and support their livestock.

In this video, you’ll see how Monica, an independent farmer in Kenya, increased her yields and quality of life by implementing a solar-powered irrigation system based on Microsoft Azure IoT.

Do you struggle with fragmented business applications that are difficult to use? Perhaps it’s a challenge to get your employees caught up and on the same page? This was the case for Argusi, a Netherlands-based supply chain optimization firm, until they implemented Dynamics 365 Sales Professional.

Starting out small, Argusi managed to get by using whatever platforms were available. As they grew, they realized this approach wouldn’t scale. Implementing Dynamics 365 Sales Professional alongside their existing Office 365 products, gave them the transparency they needed throughout the entire sales cycle.

Watch this video to see why Argusi is “a big fan” Dynamics 365 Sales Professional and how it transformed their Sales organization.