Whether public or private, today’s organizations must adapt to an online and mobile-first world. This means investing in scalable solutions that guarantee ROI by increasing productivity and achieving widespread adoption. Furthermore, it also involves ensuring that all their applications are flexible enough to integrate new features or updates, and that their data remains secure across every touchpoint.

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Not long ago, retailers feared online stores would render their businesses obsolete. Thankfully, the industry quickly adapted to living in an online, mobile world, and consumers have proven they can’t get enough of the unique experiences provided by innovative retailers. That being said, the industry is moving at an unprecedented speed, and always-on digital solutions are no longer the exception, but the norm within the retail industry.

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View: Complement your in-store experiences with interactive customer applications. Get started with Microsoft Retail Solutions.

As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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