As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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While most businesses rely on the cloud for their storage and innovation needs, many are not using it to its full potential. Most businesses are only at the beginning of their cloud journey. This article from Forbes explains how to develop a full vision and plan for your future cloud migration and innovation.

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This article chronicles how Microsoft partnered with American Express to improve the accuracy of fraud protection for online retailers. American Express joined forces with Microsoft to enable merchants and card issuers to share information about risk exposure while incorporating information in detailed evaluations.

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