The importance of customer experience has taken off in recent years. As competition becomes the norm in many digital and application spaces, the interaction that the consumer has with a company becomes more important. CX is vital in helping a company retain its customers and grow its customer base through organic referrals.

Luckily, technology offers several ways for businesses to improve their customer experience. In this article, 11 members of the Forbes Technology Council explain some techniques businesses can use to improve their customers’ experience.

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Attackers will cross multiple domains like email, identity, endpoints, and applications to find the point of least resistance. Today’s defense solutions have been designed to protect, detect, and block threats for each domain separately, allowing attackers to exploit the seams and threshold differences between solutions—leaving the business vulnerable to attack. Microsoft Threat Protection stops attack sprawl and auto-heals enterprise assets with built in intelligence and automation. Read on to learn more.

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Enable your users to work from anywhere with confidence by controlling information access across different device endpoints and networks. Additionally, learn how you can benefit from new Microsoft Windows Virtual Desktop features to enhance meeting experiences and ensure cost effectiveness.

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Discover how to streamline your sales processes and get seamless Microsoft Office 365 integration with Microsoft Dynamics 365 for Sales Professional. Focus on what’s most important with complete customer interaction history, guidance toward optimal outcomes, and rich interactive dashboards. Streamline seller workflows with sales capabilities embedded in Office 365, mobile apps, and built-in collaboration. With Dynamics 365 for Sales Professional, modernizing seller productivity is the simpler way to build sales momentum and boost productivity.

Organizations in almost every industry have transformed themselves via digital technologies, and the public healthcare sector is no exception. By digitizing, providers can deliver services that meet the evolving expectations of citizens and businesses, even in a period of tight budgets and complex challenges. Citizens prefer digital services and immensely value the increased convenience they provide. Digital services can also empower citizens and broaden their engagement with government agencies, leading to increased trust and improved patient experiences.

Watch this video to learn how the Department of Health and Human Services (DHHS) in Victoria, Australia, is using Microsoft Azure to amplify its portfolio of citizen-facing applications, deliver online housing register, and improve its client incident management system.