Not long ago, retailers feared online stores would render their businesses obsolete. Thankfully, the industry quickly adapted to living in an online, mobile world, and consumers have proven they can’t get enough of the unique experiences provided by innovative retailers. That being said, the industry is moving at an unprecedented speed, and always-on digital solutions are no longer the exception, but the norm within the retail industry.

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As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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Increase sales and adjust to fluctuations in demand by scaling sales resources and arming digital sellers with training/skilling and next best action enablement tools. Learn how Microsoft makes it possible. Subscribe now.

View: Increase sales with AI-prioritized activities and cadences