As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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Serving almost 400 schools and over 345,000 students, this US school district has a significant task–even more so during a health pandemic that necessitates remote learning. Fortunately, the district has been ready for some time.

Read this story to learn how the district’s digital initiative “allowed the county to integrate increasing amounts of technology methodically and effectively into the classroom” which ultimately gave educators and students access to and experience with technology before the pandemic required it.

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